According to a report by The Verge, Instagram is developing an independent app for e-commerce. Users are expected to be able to purchase products from the vendors they follow directly through the app with payment options. As of now, there hasn’t been an official statement from Instagram regarding this news, which has made waves in the global press.
The release date for the app remains uncertain. It is believed that this application could significantly expand the e-commerce landscape, although it is still in the development phase.
The Instagram app may be called “IG Shopping”
With over 25 million businesses on Instagram, it could bring a new breeze to e-commerce
Some companies have begun selling software to firms that utilize Instagram ads. For instance, Four Sixty provides services like photo galleries, content management, and scheduled sharing for businesses. Shopify also organizes the promotion and management of Instagram-based businesses with its numerous plugins.
Tests have begun to add various sales functionalities to Instagram
In November 2016, the company began working on features to support sales on Instagram, and they informed the public about these efforts in March of last year.
Direct purchases will be possible through stories
Previously, companies could make posts that allowed users to access purchasing information directly through photos. Now, Instagram is working on a system that will enable direct purchases via stories.
Instagram continues to grow competition by developing new apps in various fields
Instagram’s focus isn’t solely on sales; it is also competing with YouTube through IGTV, and since December, it has been testing a new messaging app it plans to launch.
Additionally, there are comments suggesting that Shopify might be acquired by Google or Facebook within the next five years, with an astronomical price tag.
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